idea-008 · business case
Who pays, from which budget, how much, and 2-4 commercial routes to first revenue — every figure below traces to a copied claim or a declared assumption, and the routes are laid out unranked. Choosing a commercial strategy is a Tier 3 act, so this page presents options and stops.
Intended use: For use by a physician in an office setting to coagulate and devascularise symptomatic grade II and grade III internal hemorrhoids in adults, delivered transanally through an anoscope without sedation, in patients who have failed conservative medical management.
The chain's weakest link is the same one the candidate's own scope note names as the whole premise. The budget line for a grade I-II sale is well understood and crowded. The budget line for a grade III sale — the one that would make this device more than a fourth entrant in an already-occupied category — depends on a clinical and regulatory claim claim 33unconfirmed, claim 51unconfirmed that is, on the file's own reading, its central unproven premise.
Decomposed, not asserted. Every line resolves to a copied claim or a declared assumption.
The size decomposition lives in the market model, which carries the chain, its six legs, and what each one rests on. Read one thing from it before the table below: the chain is a per-episode consumable one, so the non-facility payment for the destruction code claim 1unconfirmed enters as a ceiling on the kit price and never as a multiplier. Multiplying office episodes by the fee-schedule amount would size a professional-fee pool this company never invoices. Three of the six legs are filed as research rows rather than left as holes.
| Line | Figure | Backing |
|---|---|---|
| Addressable Medicare-claims procedure volume (46930 + 46945 + 46946) | 8,090 Medicare FFS (fee-for-service) services — 46930 4,911 (office 3,259 / facility 1,652), 46945 1,043, 46946 2,136. A floor on US volume, never a market size | claim 7verified |
| Non-facility payment for 46930, aggregator-sourced reading | ~$158 non-facility / ~$248 facility — the settings are swapped | claim 5refuted |
| Non-facility payment for 46930, CMS (Centers for Medicare & Medicaid Services)-primary-file-sourced reading — the pairing that survived | non-facility total RVU (relative value unit) 7.42 against facility 4.72, i.e. non-facility $249.07 / facility $158.44 at CF 33.5675. Office is the higher-paying setting | claim 58verified |
| 90-day global surgical period on 46930/46945/46946 | confirmed to exist as a CMS administrative field, independent of the AMA-licensed descriptor | claim 57unconfirmed |
| Realistic net selling price per disposable kit to the practice, constrained by the payment figure above | roughly $40-60 | claim 8unconfirmed |
| Landed manufacturing cost of the kit at that price | not established | [assumption A1] |
| Console placement cost to the manufacturer, recovered through the consumable margin | not established | [assumption A2] |
| Procedures per practice per year, which decides whether a placed console pays back | not established | [assumption A3] |
| Addressable share of qualifying procedures within five years | 15-25% | claim 9unconfirmed |
| Pace of practice adoption needed to reach that share inside the stated window | not established | [assumption A4] |
| Gross margin on the disposable kit | not established — depends on [assumption A1] against claim 8unconfirmed | [assumption A1] |
Read the largest number first, and note it still does not exist — but one of its three legs now does. No claim in the file, and no connector run for this case, produces a national revenue figure. What changed on 2026-09-11 is that the one genuinely checkable component is checked: procedure volume claim 7verified is 8,090 Medicare fee-for-service services a year across the three codes, and the floor caveat travels with it verbatim — Medicare FFS excludes Medicare Advantage (Medicare Advantage), commercial, Medicaid, VA and cash-pay, and hemorrhoid disease skews younger than the Medicare population, so this understates US volume by an unknown factor. It is a floor, never a market size. The two legs that would turn a volume into a dollar figure — price claim 8unconfirmed and share claim 9unconfirmed — remain Generator assumptions the file records as such, and market refuses any composite of them permanently. So the chain is now one verified floor multiplied by two assumptions, which is a better-founded way of having no number than three assumptions was.
The two payment readings in the table above disagreed about which site of service pays more, and the disagreement is now resolved against the one this candidate was sized from. The candidate's $40-60 disposable-price ceiling was derived from the aggregator reading, ~$158 non-facility. CMS's own PFS (physician fee schedule) file says the opposite: non-facility total RVU 7.42 against facility 4.72, i.e. $249.07 in the office against $158.44 in the facility claim 58verified. Both dollar amounts in the aggregator reading were real CMS numbers attached to the wrong settings, which is why claim 5refuted is refuted rather than unconfirmed — a contradiction of the primary source, not a gap in the check.
What that does to this case is not small, and it points the favourable way. The price ceiling every dollar here is measured against was set from the lower of the two figures, and the office setting this device is built for turns out to be the one paying $249.07 — because the practice-expense component alone is $188.99 of the office rate, the burden sitting with the practice that buys the disposable. A $40-60 kit fits inside a $249 office payment very differently from how it fits inside $158. This case does not restate the price line on that basis, and the reason is a boundary rather than caution: the ceiling lives in claim 8unconfirmed, a Generator assumption no Verifier has reached, and re-deriving it here would be this artifact issuing a number the candidate file does not carry. What is recorded is that the input it was derived from was wrong in the direction that makes the model easier, and that re-deriving it is now cheap and owed.
The two connectors that would ordinarily carry a business case both refuse, and the verdicts go on the page rather than being routed around:
python3 -m connectors market "US addressable market for a single-use office RF hemorrhoid applicator, sized as Medicare-code volume for 46930/46945/46946 x a $40-60 per-kit price x a 15-25% addressable share within five years" → unverifiable — "Market-size claim (...) has no free, authoritative, machine-queryable source. Stays unconfirmed permanently unless a human attaches a licensed report and edits the claim by hand."
python3 -m connectors adoption "Proceduralists who currently own a reusable RBL/IRC instrument will switch to a per-case disposable RF applicator and single-use anoscope combination, priced to fit inside the CPT 46930 non-facility payment" → unverifiable — "Adoption/preference claim (...) asserts what clinicians, payers, or patients would do. No free, authoritative, machine-queryable source answers that — it needs primary research (interviews, survey, published preference study). ... Do NOT substitute a model's own estimate of stakeholder behaviour: a synthetic stakeholder opinion is a fabricated claim. Consider rescoping to a checkable proxy instead — coverage (does a payer policy exist for the comparator?) or procedures (how often is this actually performed?)."
The connector's own suggested proxies were both attempted by the candidate's own Verifier passes, and they have now split. procedures 46930 resolved when data/medicare_procedure_volumes.csv was attached — that is claim 7verified and the 8,090 figure above, and it is the clearest demonstration in this file that a unconfirmed resting on a missing cache is a job rather than a finding. coverage 46930 remains blocked: no local cache at data/medicare_coverage_policies.csv, so no Medicare NCD (national coverage determination) or LCD (local coverage determination) has been located and the existence of a coverage policy is still open. A payment rate is not a coverage decision, and this case has the first without the second.
data/medicare_coverage_policies.csv is not cached. A rate is not a coverage decision, and this line is half met.
Four, laid out and not ranked. Choosing a commercial strategy is a Tier 3 act — the same class of decision as choosing what to shortlist — so this section presents options and stops.
Match the intended use to the nearest predicate exactly — the HET Bipolar family's cleared scope claim 52verified — trading away the candidate's own stated premise (durability at grade III) for the fastest, least contested clearance path.
Keep the candidate's own stated premise — durability at grade III — and pursue clearance on a mixed predicate argument: grade I-II bipolar RF applicators for modality and delivery route, plus the Ultroid grade I-IV predicate claim 53verified for indication scope, even though it sits in a different product code and panel.
Ship the differentiator, not the whole device: an OEM impedance-dosimetry module into an existing bipolar RF or anorectal RFA platform — the HET Bipolar family claim 40verified or the Barrx Anorectal RFA Wand claim 43unconfirmed — neither of which claims dosimetry today.
Sell the grade III half of the indication as a substitute for escalation to hemorrhoidectomy rather than as a substitute for RBL or IRC, moving the comparator, and the budget, from the office consumable line to the facility/surgical-avoidance line the candidate's own scope note gestures at claim 24unconfirmed.
Every assumption cited above, with what would settle it and who could run it. These are written back to the candidate as unverified claims 65-72 — an assumption that lives only in a business case is invisible to the Verifier.
| # | Assumption | Falsifier | Owner |
|---|---|---|---|
| A1 | A contract-manufacturing quote for the single-use bipolar RF applicator with integrated impedance-dosimetry electronics, at commercial launch volumes, yields a landed cost that leaves margin under the price ceiling the candidate's own economic claim implies claim 65unconfirmed | A bill-of-materials cost roll-up / contract-manufacturing quote from an electrosurgical-device CM at stated launch volumes (e.g. 1,000 / 10,000 / 50,000 units/yr) | Engineering + operations |
| A2 | The RF console can be placed into a purchasing practice at little or no upfront capital cost, recovered through the disposable-applicator margin on a razor-and-blade model claim 66unconfirmed | Comparable console-placement terms for the incumbent HET Bipolar or Barrx Anorectal RFA lines — list price, lease terms, or placement agreements — from a distributor price list or a competitor quote | Commercial / business development |
| A3 | A colorectal surgery, gastroenterology, or proctology practice performs enough qualifying grade II-III procedures per year that one placed console reaches consumable-margin payback within a normal capital-equipment payback window claim 67unconfirmed | Office procedure-volume-per-practice data — the same CMS Part B utilisation file that would resolve claim 7verified, cut by billing NPI (new product introduction) or practice — benchmarked against the disposable margin from A1 | Commercial / business development |
| A4 | The number of practices adopting the device by year three to five is large enough, at the pace of a comparable single-specialty office-device launch, to reach the 15-25% addressable-share figure claim 9unconfirmed inside the candidate's own five-year window claim 68unconfirmed | Revealed-behaviour twin: practice/console adoption curves in the twelve to twenty-four months following the last two comparable clearances in this exact modality — K200146 (an FDA 510(k) clearance number) (2020) and K250645 (2025) — from distributor sell-through data or the device makers directly | Commercial / business development |
| A5 | The lag between 510(k) clearance and the first paid consumable order — sales cycle, distributor onboarding, any GPO or health-system contracting — is short enough to finance inside a normal launch runway claim 69unconfirmed | Time-to-first-order data from a comparable single-specialty office capital-equipment launch (e.g. the HET Bipolar or SleeveLUX launch), from a distributor or the device maker directly | Commercial / business development |
| A6 | The cost and calendar to build a sales and distribution channel into colorectal surgery, gastroenterology, and proctology practices, separate from the clearance spend, is affordable within a launch budget claim 70unconfirmed | A signed or quoted distribution agreement in a comparable single-specialty office-device category, or headcount/cost data from a comparable launch | Commercial / business development |
| A7 | The impedance-dosimetry control module can be qualified for integration into an already-cleared bipolar RF or anorectal applicator, as a licensing or OEM route, without triggering a new full 510(k) for the host device claim 71unconfirmed | A regulatory consultant's written scoping opinion on whether adding the module to a cleared host device is a letter-to-file, a special 510(k), or a new submission, plus a bench-validation quote for the standalone module | Regulatory consultant + engineering |
| A8 | A US comparative study large enough to demonstrate that a single office RF session at grade III reduces escalation to surgical hemorrhoidectomy, relative to rubber band ligation, is affordable and can be run in a useful calendar claim 72unconfirmed | A CRO protocol scoping and quote against that endpoint, benchmarked to the design of the one relevant registered trial in this space, NCT04621695 (a ClinicalTrials.gov registration number), the RBL-vs-hemorrhoidectomy noninferiority trial underlying claim 59unconfirmed | Clinical |
Every figure with no claim behind it, gathered as work items.
market returns unverifiable on any composite of them permanently. A verified floor times two assumptions is still not a market size, and this case declines to multiply them.
coverage 46930 is still blocked on a missing data/medicare_coverage_policies.csv. Every payment figure above is a rate, and a rate says what Medicare pays if it pays. Attaching that cache is a job, not a question.
_shared/plain-language.md