idea-008 · business case

Who pays, from which budget, how much, and 2-4 commercial routes to first revenue — every figure below traces to a copied claim or a declared assumption, and the routes are laid out unranked. Choosing a commercial strategy is a Tier 3 act, so this page presents options and stops.

Single-use office radiofrequency applicator with integrated dosimetry and disposable anoscope for grade II-III internal hemorrhoids, sized to the CPT 46930 non-facility payment — business case

Intended use: For use by a physician in an office setting to coagulate and devascularise symptomatic grade II and grade III internal hemorrhoids in adults, delivered transanally through an anoscope without sedation, in patients who have failed conservative medical management.

Who pays

The chain's weakest link is the same one the candidate's own scope note names as the whole premise. The budget line for a grade I-II sale is well understood and crowded. The budget line for a grade III sale — the one that would make this device more than a fourth entrant in an already-occupied category — depends on a clinical and regulatory claim claim 33unconfirmed, claim 51unconfirmed that is, on the file's own reading, its central unproven premise.

The money model

Decomposed, not asserted. Every line resolves to a copied claim or a declared assumption.

The size decomposition lives in the market model, which carries the chain, its six legs, and what each one rests on. Read one thing from it before the table below: the chain is a per-episode consumable one, so the non-facility payment for the destruction code claim 1unconfirmed enters as a ceiling on the kit price and never as a multiplier. Multiplying office episodes by the fee-schedule amount would size a professional-fee pool this company never invoices. Three of the six legs are filed as research rows rather than left as holes.

LineFigureBacking
Addressable Medicare-claims procedure volume (46930 + 46945 + 46946)8,090 Medicare FFS (fee-for-service) services — 46930 4,911 (office 3,259 / facility 1,652), 46945 1,043, 46946 2,136. A floor on US volume, never a market sizeclaim 7verified
Non-facility payment for 46930, aggregator-sourced reading~$158 non-facility / ~$248 facility — the settings are swappedclaim 5refuted
Non-facility payment for 46930, CMS (Centers for Medicare & Medicaid Services)-primary-file-sourced reading — the pairing that survivednon-facility total RVU (relative value unit) 7.42 against facility 4.72, i.e. non-facility $249.07 / facility $158.44 at CF 33.5675. Office is the higher-paying settingclaim 58verified
90-day global surgical period on 46930/46945/46946confirmed to exist as a CMS administrative field, independent of the AMA-licensed descriptorclaim 57unconfirmed
Realistic net selling price per disposable kit to the practice, constrained by the payment figure aboveroughly $40-60claim 8unconfirmed
Landed manufacturing cost of the kit at that pricenot established[assumption A1]
Console placement cost to the manufacturer, recovered through the consumable marginnot established[assumption A2]
Procedures per practice per year, which decides whether a placed console pays backnot established[assumption A3]
Addressable share of qualifying procedures within five years15-25%claim 9unconfirmed
Pace of practice adoption needed to reach that share inside the stated windownot established[assumption A4]
Gross margin on the disposable kitnot established — depends on [assumption A1] against claim 8unconfirmed[assumption A1]

Read the largest number first, and note it still does not exist — but one of its three legs now does. No claim in the file, and no connector run for this case, produces a national revenue figure. What changed on 2026-09-11 is that the one genuinely checkable component is checked: procedure volume claim 7verified is 8,090 Medicare fee-for-service services a year across the three codes, and the floor caveat travels with it verbatim — Medicare FFS excludes Medicare Advantage (Medicare Advantage), commercial, Medicaid, VA and cash-pay, and hemorrhoid disease skews younger than the Medicare population, so this understates US volume by an unknown factor. It is a floor, never a market size. The two legs that would turn a volume into a dollar figure — price claim 8unconfirmed and share claim 9unconfirmed — remain Generator assumptions the file records as such, and market refuses any composite of them permanently. So the chain is now one verified floor multiplied by two assumptions, which is a better-founded way of having no number than three assumptions was.

The two payment readings in the table above disagreed about which site of service pays more, and the disagreement is now resolved against the one this candidate was sized from. The candidate's $40-60 disposable-price ceiling was derived from the aggregator reading, ~$158 non-facility. CMS's own PFS (physician fee schedule) file says the opposite: non-facility total RVU 7.42 against facility 4.72, i.e. $249.07 in the office against $158.44 in the facility claim 58verified. Both dollar amounts in the aggregator reading were real CMS numbers attached to the wrong settings, which is why claim 5refuted is refuted rather than unconfirmed — a contradiction of the primary source, not a gap in the check.

What that does to this case is not small, and it points the favourable way. The price ceiling every dollar here is measured against was set from the lower of the two figures, and the office setting this device is built for turns out to be the one paying $249.07 — because the practice-expense component alone is $188.99 of the office rate, the burden sitting with the practice that buys the disposable. A $40-60 kit fits inside a $249 office payment very differently from how it fits inside $158. This case does not restate the price line on that basis, and the reason is a boundary rather than caution: the ceiling lives in claim 8unconfirmed, a Generator assumption no Verifier has reached, and re-deriving it here would be this artifact issuing a number the candidate file does not carry. What is recorded is that the input it was derived from was wrong in the direction that makes the model easier, and that re-deriving it is now cheap and owed.

The two connectors that would ordinarily carry a business case both refuse, and the verdicts go on the page rather than being routed around:

The connector's own suggested proxies were both attempted by the candidate's own Verifier passes, and they have now split. procedures 46930 resolved when data/medicare_procedure_volumes.csv was attached — that is claim 7verified and the 8,090 figure above, and it is the clearest demonstration in this file that a unconfirmed resting on a missing cache is a job rather than a finding. coverage 46930 remains blocked: no local cache at data/medicare_coverage_policies.csv, so no Medicare NCD (national coverage determination) or LCD (local coverage determination) has been located and the existence of a coverage policy is still open. A payment rate is not a coverage decision, and this case has the first without the second.

Path to first revenue

Routes

Four, laid out and not ranked. Choosing a commercial strategy is a Tier 3 act — the same class of decision as choosing what to shortlist — so this section presents options and stops.

Route A — Narrow to grade I-II and compete head-on with the entrenched bipolar RF incumbent

Match the intended use to the nearest predicate exactly — the HET Bipolar family's cleared scope claim 52verified — trading away the candidate's own stated premise (durability at grade III) for the fastest, least contested clearance path.

Route B — Hold the grade II-III indication and argue the cross-code predicate story

Keep the candidate's own stated premise — durability at grade III — and pursue clearance on a mixed predicate argument: grade I-II bipolar RF applicators for modality and delivery route, plus the Ultroid grade I-IV predicate claim 53verified for indication scope, even though it sits in a different product code and panel.

Route C — License the dosimetry-and-cutoff module into an already-cleared applicator

Ship the differentiator, not the whole device: an OEM impedance-dosimetry module into an existing bipolar RF or anorectal RFA platform — the HET Bipolar family claim 40verified or the Barrx Anorectal RFA Wand claim 43unconfirmed — neither of which claims dosimetry today.

Route D — Position against the surgical budget line, not the office one

Sell the grade III half of the indication as a substitute for escalation to hemorrhoidectomy rather than as a substitute for RBL or IRC, moving the comparator, and the budget, from the office consumable line to the facility/surgical-avoidance line the candidate's own scope note gestures at claim 24unconfirmed.

Assumption register

Every assumption cited above, with what would settle it and who could run it. These are written back to the candidate as unverified claims 65-72 — an assumption that lives only in a business case is invisible to the Verifier.

#AssumptionFalsifierOwner
A1A contract-manufacturing quote for the single-use bipolar RF applicator with integrated impedance-dosimetry electronics, at commercial launch volumes, yields a landed cost that leaves margin under the price ceiling the candidate's own economic claim implies claim 65unconfirmedA bill-of-materials cost roll-up / contract-manufacturing quote from an electrosurgical-device CM at stated launch volumes (e.g. 1,000 / 10,000 / 50,000 units/yr)Engineering + operations
A2The RF console can be placed into a purchasing practice at little or no upfront capital cost, recovered through the disposable-applicator margin on a razor-and-blade model claim 66unconfirmedComparable console-placement terms for the incumbent HET Bipolar or Barrx Anorectal RFA lines — list price, lease terms, or placement agreements — from a distributor price list or a competitor quoteCommercial / business development
A3A colorectal surgery, gastroenterology, or proctology practice performs enough qualifying grade II-III procedures per year that one placed console reaches consumable-margin payback within a normal capital-equipment payback window claim 67unconfirmedOffice procedure-volume-per-practice data — the same CMS Part B utilisation file that would resolve claim 7verified, cut by billing NPI (new product introduction) or practice — benchmarked against the disposable margin from A1Commercial / business development
A4The number of practices adopting the device by year three to five is large enough, at the pace of a comparable single-specialty office-device launch, to reach the 15-25% addressable-share figure claim 9unconfirmed inside the candidate's own five-year window claim 68unconfirmedRevealed-behaviour twin: practice/console adoption curves in the twelve to twenty-four months following the last two comparable clearances in this exact modality — K200146 (an FDA 510(k) clearance number) (2020) and K250645 (2025) — from distributor sell-through data or the device makers directlyCommercial / business development
A5The lag between 510(k) clearance and the first paid consumable order — sales cycle, distributor onboarding, any GPO or health-system contracting — is short enough to finance inside a normal launch runway claim 69unconfirmedTime-to-first-order data from a comparable single-specialty office capital-equipment launch (e.g. the HET Bipolar or SleeveLUX launch), from a distributor or the device maker directlyCommercial / business development
A6The cost and calendar to build a sales and distribution channel into colorectal surgery, gastroenterology, and proctology practices, separate from the clearance spend, is affordable within a launch budget claim 70unconfirmedA signed or quoted distribution agreement in a comparable single-specialty office-device category, or headcount/cost data from a comparable launchCommercial / business development
A7The impedance-dosimetry control module can be qualified for integration into an already-cleared bipolar RF or anorectal applicator, as a licensing or OEM route, without triggering a new full 510(k) for the host device claim 71unconfirmedA regulatory consultant's written scoping opinion on whether adding the module to a cleared host device is a letter-to-file, a special 510(k), or a new submission, plus a bench-validation quote for the standalone moduleRegulatory consultant + engineering
A8A US comparative study large enough to demonstrate that a single office RF session at grade III reduces escalation to surgical hemorrhoidectomy, relative to rubber band ligation, is affordable and can be run in a useful calendar claim 72unconfirmedA CRO protocol scoping and quote against that endpoint, benchmarked to the design of the one relevant registered trial in this space, NCT04621695 (a ClinicalTrials.gov registration number), the RBL-vs-hemorrhoidectomy noninferiority trial underlying claim 59unconfirmedClinical

Where this case outruns the file

Every figure with no claim behind it, gathered as work items.

Words on this page17 abbreviation(s) and code(s), with what each stands for — copied from _shared/plain-language.md
510(k)
premarket notification — the FDA route for a device shown to be as safe and effective as one already on the market; months, no clinical trial as a rule
Class II
FDA device class II — moderate-risk devices, usually cleared by 510(k)
CMS
Centers for Medicare & Medicaid Services — the US agency that runs Medicare, and so decides what Medicare pays for
CPT
Current Procedural Terminology — the US billing codes for what a clinician does; owned by the American Medical Association
De Novo
De Novo classification request — the FDA route for a new, lower-risk device with no comparable product to point at; longer than a 510(k), usually needs clinical data
FDA
US Food and Drug Administration — the US regulator that clears or approves a device before it can be sold
FFS
fee-for-service — the traditional form of Medicare that pays per item or service
FTO
freedom to operate — whether a product can be sold without infringing someone else's live patent
K######
an FDA 510(k) clearance number — the public record of one cleared device; the letter K and six digits
LCD
local coverage determination — a Medicare contractor's rule, valid in its region, saying when something is covered
Medicare Advantage
Medicare Advantage — Medicare delivered through a private insurer; must cover at least what Medicare covers
NCD
national coverage determination — a Medicare rule, valid everywhere in the US, saying whether and when something is covered
NCT########
a ClinicalTrials.gov registration number — the public id of one registered clinical trial
NPI
new product introduction — taking a design into manufacture: tooling, suppliers, first production
PFS
physician fee schedule — the Medicare price list for what clinicians do
RF
radiofrequency — heating tissue with a radio-frequency electrical current
RVU
relative value unit — the unit Medicare uses to price a clinician's work