idea-001 · desirability deck

Every slide states a condition that would have to be true, then reports where it stands using the candidate file's own claim and its own confidence tag. A deck never upgrades a tag, invents a number, or recommends anything, and there is no ask slide.

Home Stress-Incontinence Stimulator (pivot P2, two-channel trigger) — desirability

The chair: the user. She is a cognitively intact adult woman with stress urinary incontinence whose documented four-week pelvic muscle exercise trial has failed. Under P2 the discriminating trigger she would insert a stimulating probe and place an abdominal skin electrode on herself before every session, for a twelve-week course, on a device she rents month by month. This chair also covers the people she cannot get around: the prescriber who chooses between this device and a cleared single-channel triggered one, the DME (durable medical equipment) supplier who dispenses it, and the plan that pays.

How to read this: every slide is a condition, not a conclusion. A bracketed claim reference points into knowledge-base/candidates/idea-001.md. The number is the claim's position in that file's ## Claims list. The tag beside it is copied from that line exactly as it stands today, never softened and never upgraded. A bracketed "no claim" marker means nothing in the file speaks to the condition; after today's write-back, no condition on this deck needs one. See docs/deck-spec.md.

Rebuilt 2026-10-01 from the candidate file after pivot P2 the discriminating trigger. The earlier 2026-10-01 build, written for P1 commercially-insured first's mechanism, is retired, not amended. What changed underneath it:


Slide 1 — The user, and the moment

Would have to be true: Each year a material number of US women would have to reach the moment this label describes: a cognitively intact adult with stress-predominant incontinence, a documented four-week exercise trial behind her that failed, and still in care. Among those women, enough would still have to strain or brace when asked to contract that a trigger which withholds on a strain behaves differently, for them, from a single-channel trigger.

Where it stands: The moment is real as a coverage construct. The population inside it, and P2 the discriminating trigger's segment within that population, are not measured.

What would settle it: A clinical measurement of how many women still strain or depress the bladder neck on an attempted contraction at the point a four-week exercise trial is documented as failed. Perineal ultrasound or two-channel surface EMG would both do. No connector reaches it. A pelvic floor PT (physical therapist) practice could produce it by chart review or a short prospective series.

If it's false: If most women at this moment contract correctly, the reference channel rarely withholds anything. P2 the discriminating trigger's difference shrinks to an extra electrode with no benefit the user can feel, and Slides 2 to 5 describe a cost with nothing on the other side of it. On viability, the differentiation slide (Slide 6 there) loses its population.


Slide 2 — What she'd have to do differently

Would have to be true: Before every session for at least twelve weeks, she would have to place an abdominal skin electrode on herself, insert the probe, start the app and run the session. She would have to finish the course at a rate no lower than a woman given a cleared single-channel triggered device that needs no skin electrode.

Where it stands: Unmeasured for this device, and the analog record is not encouraging.

What would settle it: A formative human-factors study with a works-like prototype, in which a handful of women set up the probe and the electrode unaided, then say whether they would keep doing it daily. The completion comparison itself needs a pilot with a single-channel comparator, which is a Tier 3 decision. No connector reaches either.

If it's false: Low completion is an executional risk under Factor 6. It also shortens the rental months each woman generates, which the viability deck's revenue unit depends on (Slide 3 there), and it makes the 16-of-30-days data capture an adherence problem rather than an engineering one claim 108unconfirmed.


Slide 3 — Who else has to say yes

Would have to be true: A urogynecologist or pelvic floor PT who has already decided on a home EMG-triggered stimulator would have to choose this one, with its self-placed abdominal electrode, over a cleared single-channel triggered device. The same prescriber would have to teach her to place the electrode before she goes home, and would have to document the failed four-week trial. A DME supplier would then have to stock it, and a plan would have to pay.

Where it stands: Every link in the chain is a stakeholder choice nobody has asked about.

What would settle it: Twenty structured calls with urogynecologists and pelvic floor PTs. The calls would ask what they prescribe at week five for a woman who still strains, whether they would choose a device that withholds on a strain over the MyoPlus Pro, and whether they would teach electrode placement. This is a human act; no agent here can make the calls.

If it's false: If prescribers default to the cleared single-channel device, P2 the discriminating trigger's one difference has no buyer at the point of prescription. This is the load-bearing condition (Slide 8), and it takes the viability deck's differentiation slide with it.


Slide 4 — What it costs her

Would have to be true: She would have to tolerate four costs well enough to take delivery and finish the course. The first is a monthly cost share on a rental. The second is an adhesive electrode on her abdomen every session, with the skin reaction that can bring. The third is a device that sometimes declines to fire when she believes she contracted correctly. The fourth is a controller that another patient may have rented before her.

Where it stands:

What would settle it: Exit questions in the same formative study as Slide 2, with the withhold behaviour shown to her. For the cost share, a human pull of plan benefit designs for DME rental coinsurance. No connector reaches plan benefit design.

If it's false: She abandons at the supplier or returns the device early. Each outcome removes rental months (viability Slide 3) and the treatment effect (Factor 6). If the withheld bursts read as a fault, the very feature P2 the discriminating trigger adds becomes the reason she stops.


Slide 5 — What would make them believe it

Would have to be true: A prescriber would need evidence that withholding stimulation on a strain matters. At a minimum, that the detector tells the two manoeuvres apart in women like hers. At best, that it changes a continence outcome compared with a single-channel trigger. The woman would need to see fewer leaks early enough to keep going.

Where it stands: Neither kind of evidence exists, and the evidence that does exist is about something else.

What would settle it: Discrimination data first. A sensing-only study on a cleared device with detectors applied offline is on file as the cheapest route claim 166unconfirmed. An outcome comparison against a single-channel trigger is a clinical study, and committing to one is a human decision.

If it's false: Without discrimination data the prescriber has no reason to pay the extra electrode's cost in her patient's time, and Slide 3 fails. Without an early visible result the woman has no reason to keep going, and Slide 2 fails.


Slide 6 — The cheapest way to find out

Would have to be true: In twenty structured prescriber calls, a material share would have to say they would choose a trigger that withholds on a strain over the MyoPlus Pro and would teach electrode placement. In a formative session, a handful of women would have to place the electrode unaided, understand a withheld burst, and say they would continue. The falsifying observation would be prescribers saying the single-channel device is good enough, or that a PT already corrects technique in clinic, or women setting the electrode aside after the first session.

Where it stands: Nothing here has been observed. The prescriber choice claim 174unconfirmed and the teaching step claim 212unverified are unasked. Self-placement is unbuilt claim 172unconfirmed. Completion claim 210unverified and the reading of a withheld burst claim 211unverified are untested. Whether a practice would let a manufacturer observe its patients' uptake at all is open claim 126unconfirmed.

What would settle it: The calls, which are a human act and need no prototype. The formative session needs a works-like prototype with women as participants. Running it is a human decision and is not taken here.

If it's false: Each falsifier lands on a different slide. Prescribers content with the incumbent fail Slide 3. Women who will not place the electrode fail Slide 2. Women who read withholding as failure fail Slide 4.


Slide 7 — Where this deck outruns the file

Every condition above has nothing verified behind it. Four verified claims appear on this deck (9, 70, 82, 153), and each describes the setting: the coverage construct, a Medicare floor, the payment shape, and the incumbent. None of them says a woman or a prescriber wants this device. That is expected for this lens: the rubric scores no factor for whether a user wants the thing.

The honest measure here is not the length of a "no claim" list, which is empty. It is that every condition on this deck rests on unconfirmed or unverified lines, and most of the unconfirmed ones are stakeholder behaviour that no connector can ever check.


Slide 8 — The load-bearing condition

If only one thing from this chair could be checked: whether a urogynecologist or pelvic floor PT who has already decided on a home EMG-triggered stimulator would choose one whose trigger uses an abdominal electrode the woman places herself each session, to withhold stimulation on a Valsalva or brace, over a cleared single-channel triggered device such as the NeuroTrac MyoPlus Pro, despite the extra electrode claim 174unconfirmed.

Why this one: the closed loop is already sold claim 167refuted, so P2 the discriminating trigger exists only because of one difference. The prescriber is the first person who has to value it, and the only one whose choice decides whether the woman ever meets it. If the answer is no, the woman's burden (Slides 2 and 4) never arises and the money question on the viability deck has no product reason behind it. The check is also cheap: it is a set of calls, and needs no prototype.

Naming it is not a recommendation, a gate, or a kill. It is the answer to "check what first."

Words on this page6 abbreviation(s) and code(s), with what each stands for — copied from _shared/plain-language.md
AUA
American Urological Association — the US specialist society for urologists
DME
durable medical equipment — equipment a patient uses at home, such as a pump or a stimulator, that Medicare pays for under its own rules
E####
a HCPCS code for durable medical equipment — one billing code for a piece of home equipment; the letter E and four digits
EMG
electromyography — reading the electrical activity of a muscle
MAUDE
Manufacturer and User Facility Device Experience — the FDA's public database of reported device problems
PT
physical therapist — a physiotherapist